Agents are increasingly using the “off market” process to sell residential properties.

An example of this is suggesting auction to a vendor and then recommending a 2 week “off market” campaign as part of the marketing package to find a buyer from their database.

So, the database tries to find a buyer from a very limited field of prospects. If a decision is made to sell the house why waste 2 weeks? A vendor may as well go straight to the market to alert ALL buyers. You can’t sell a secret.Is it the nervous vendor who wants to avoid the emotion of an auction who runs with the “off market” process, or is the agent wanting to use the 2 weeks to condition the vendor?

Any buyer should be alert when endeavouring to purchase an “off market” property. Any offer could be used as a price platform for the forthcoming auction. However buyers may be forced to attend a private auction if there are many offers close to what the vendor wants.



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